With Apple's products advancing rapidly over the years, it has become a norm to own one and most professional creatives believe they won't even be able to work on anything except a Mac!

 

So, to position Z (HP's new and highest-performance line of computers) as a tool for creatives, we partnered with the 2019 Whitney Biennial Exhibition and created Studio Z - an art-making studio at the Whitney Museum of American Art.

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Award: Gold Pencil Young Ones

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​One Show - New York, USA